1. Buyers don't understand the roles and duties of real estate agents, especially who represents whom.
    
2. Buyers may innocently disclose confidential and material information about their needs and financial abilities to sellers and their agents.
    
3. Buyers think only sellers pay commissions.
    
4. Buyers think that mortgage companies and appraisers protect and  promote their interests.
    
5. Buyers don't carefully design strategies for better negotiation with sellers and their agents and to minimize the effect of competing buyers.
    
6. Buyers don't understand the importance of attending property inspections.
    
7. Buyers don't recognize the long term value of their equity position.

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