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The International Real Estate Digest - www.ired.com |
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February 1997 |
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Newhomesale Award Winning Site (GOLD) awarded by the the directory of new homes (newhomesale.com) in the U.S. based on their review of the content, quality, navigation, and common sense of our site, www.TheBuyersBroker.com. Newhomesale.com allows home buyers to view new homes, contact sales agents, including buyer agents & compare prices across the country. |
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November 1996 |
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July 1997 “The Real Estate Library... Has found TheBuyersBroker.Com to be worthy of our highest award, “PURE GOLD”, for design, content, accessibility, and relevance to the real estate community. This is awarded to less than 1% of all internet sites. We congratulate you for your commitment to excellence.” |
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1997 The Buyer's Broker Co. - Shrewsbury - Framingham - Newton - Massachusetts |
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Ugliest on the World Wide Web Real Estate Intelligence Report’s IR Tech Vol. 4, No. 2 In February, for the first time in the International Real Estate Directory’s two-year history, a buyer broker site was named one of IRED’s Top Ten sites, cracking a long-running tradition that buyer brokers have the ugliest pages on the Internet. The winning site (above) is operated by The Buyer’s Broker Co. of Shrewsbury, Mass. (www.thebuyersbroker.com). While there’s no law that says buyer brokers have to have the ugliest sites on the Web, they seem to occupy that niche with a vengeance. Problem One for buyer brokers is that they have no colorful pictures of listings to entice the surfing consumer. Problem Two is that many buyer broker sites plunge into mind-numbing discussions of agency that, while important, tend to suck the fun right out of looking for houses. Jack Harper, San Diego Web designer and co-owner of one of the glossiest new sites on the Interent, RealTown (www.realtown.com) doesn’t bother to be diplomatic about buyer broker pages: “I’ve looked at a lot of them. I’ve never seen one that thought was any good.” Nor does IRED’s Becky Swann (www.ired.com) leap to their defense: “Well…I wouldn’t say they’re the ugliest sites on the Web. I’ve seen lots of sites that are just as bad.” Most Web experts agree that while the Web can be informative, it is at its best when it’s also visually entertaining. In real estate, that means pictures of houses something buyer brokers can’t provide. Harper, however, rejects the lack of houses as a legitimate excuse for a lackluster home page. “The missing ingredients frequently are ‘content’ and ‘engagement,” he said. “Content” is what brings consumers to the site. “Engagement” is what keeps them coming back. “Buyer brokers need to provide more educational tools: FAQs (frequently asked questions), good calculators on how much it costs to buy a home, some legal information. Those sites need to be buyer support systems. Instead, Harper said, what the consumer usually gets is a lecture on agency. “Education is more than just preaching. They need to do more explanation of the process. Buyer broker and Web site designer Bill Tolle (www.galveston-homes.com) of Galveston, Texas concurs. “What buyer brokers have to do is offset (listing agent) pictures with better information,” he said. “A lot of what a buyer broker page needs to do is provide information about the community, the real estate market. That information is especially important, if you’re going after relocation business.” |
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Around The Board... Greater Worcester Board of Realtors member firm The Buyer’s Broker, Shrewsbury recently made news with its web site by being named to the International Real Estate Directory’s (IRED) Top 10 Hot Picks for February 1997. In its description of the firm IRED said: “This is undoubtedly the best exclusive buyer’s broker’s web site yet. Plenty of information, choices, education, tips and profiles, without the pernicious piety we have come to expect from most exclusive buyer’s brokers. If you want service without the sermon, this is a good place to start.” REALTOR® CONNECTIONS |
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Exclusive Buyer Agent Wins Rookie of the Year Award The Buyer’s Rep Jane Becker, an exclusive buyer representative with The Buyer’s Broker Co. in Shrewsbury, Massachusetts, is the winner of the first “Rookie of the Year” award presented by the Greater Worcester Board of Realtors. Ms. Becker began her real estate career in April, 1996 and participated in 14 transactions as a buyer representative during her first year of activity. A mother and homemaker, Ms. Becker is fluent in the Russian language. Her company, The Buyer’s Broker Co., is owned and operated by veteran REBAC member Nick Rioux, ABR. (Note: Jane’s sales actually totaled 20 for her first year as a buyer’s agent. She participated in a 60 day training program before working as a buyer’s agent.) |
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www.TheBuyersBroker.com |
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